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Why Nordic Naturals
Omega-3 and Cod Liver Oils
There is no need for us to carry multiple brands of Cod Liver Oils
or Omega 3 fatty acids. Why? Because we have found the best!
Nordic Naturals was ranked #1 out of the top 10 fish oil brands in Norway for highest concentration, freshness, and purity. This award is an honor since the products in Norway are monitored by the Norwegian Medicinal Standard, which has the most stringent requirements in the world.
The Facts
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Exceeds
International Pharmaceutical Standards
Standards are set to protect the consumer, but fish oil
quality standards do not exist in the United States. To
ensure ongoing quality, Nordic Naturals adheres to and
exceeds the stringent Norwegian Medicinal Standard (NMS)
and the European Pharmacopoeia Standard (EPS) for all
products. These standards guarantee quality products by
setting maximum allowances on peroxides, heavy metals,
dioxins, furans, and PCBs. Independently tested and
shown to exceed the strictest standards.
NOTICE THAT
NORDIC NATURALS EXCEEDS THE STANDARDS ORGANIZATIONS
ESTABLISHED STANDARDS IN ALL CATEGORIES
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Nordic Naturals |
NMS |
EPS |
CRN |
U.S. |
1. Freshness (meq/kg) |
1.7 |
10 |
10 |
5 |
N.A. |
2. Lead (ppb) |
0 |
100 |
100 |
100 |
N.A. |
3. Mercury (ppb) |
0 |
100 |
100 |
100 |
N.A |
4. Dioxins (ppb) |
0 |
2 |
2 |
2 |
N.A. |
5. PCB (ppt |
0 |
3 |
N.A. |
N.A. |
N.A. |
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Freshness measured by
peroxide value (meq/kg) - lower is better |
Lead measured in
particles per billion (ppb), test limit 10 ppb |
Mercury measured in particles per billion
(ppb), test limit 10 ppb |
Dioxins
measured in particles per trillion (ppt), test
limit 0.5 ppt |
PCB
measured in particles per trllion (ppt), test
limit 10 ppt |
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Nordic Naturals: test
results for
Nordic Naturals Cod Liver Oil |
NMS: Norwegian Medical
Standard |
EPS: European Pharmacopoeia
Standard |
CRN: Council for Responsible
Nutrition, Voluntary Monograph |
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Independent
Laboratory tests
performed by Conance Labs, US and NILU, Norway |
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Testing
Nordic Naturals
finished product has been tested 3 times for impurities
(TriGar), as raw material, refined oil and finished
product. Nordic Naturals test limits exceed all national
and international pharmaceutical standards for purity
and freshness.
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Exceptional
Freshness Levels
Freshness, which
ensures product integrity and biological efficacy, may
be the single most important quality of fish oils.
Oxidated oils cannot be absorbed by the human body.
Oxidated oils produce free radicals. Oils with a
peroxide value (meq/kg) above 10 may not be used for
human consumption.
Nordic Naturals’ patented manufacturing process
utilizes a nitrogen environment and high vacuum to
minimize heat. As a result of this oxygen-free
manufacturing process, Nordic Naturals fish oils delivers peroxide values (indicators of
freshness) down to even an absolute 0.0 mEq/kg,
with an average of 1.07 mEq/kg or
approximately 14 times below the
Norwegian Medicinal Standard and
European Pharmacopoeia Standard
limits. Compare that with an
industry average of 18.62 based on analysis of 8 other
fish oil products on the market. The lower the peroxide
value, the fresher the fish oil.
Freshness is one of the reasons we have selected Nordic
Naturals.
FRESHNESS ANALYSIS
Product |
Peroxide |
Totox |
Omega-3 |
0.68
mEq/kg |
16.4 |
Complete Omega |
0.90
mEq/kg |
13.8 |
Ultimate Omega |
0.00
mEq/kg |
7.0 |
EPA |
0.00
mEq/kg |
13.0 |
DHA |
0.10
mEq/kg |
16.2 |
Cod Liver Oil |
1.70
mEq/kg |
14.2 |
Omega Woman |
0.58
mEq/kg |
16.2 |
PURITY ANALYSIS -
MERCURY & LEAD
Product |
Mercury |
Lead |
Omega-3 |
None Detected |
None Detected |
Complete Omega |
None Detected |
None Detected |
Ultimate Omega |
None Detected |
None Detected |
EPA |
None Detected |
None Detected |
DHA |
None Detected |
None Detected |
Cod Liver Oil |
None Detected |
None Detected |
Omega Woman |
None Detected |
None Detected |
PURITY ANALYSIS - DIOXINS & PCBs
Product |
Dioxins |
PCBs |
Omega-3 |
None Detected |
None Detected |
Complete Omega |
None Detected |
None Detected |
Ultimate Omega |
None Detected |
None Detected |
EPA |
None Detected |
None Detected |
DHA |
None Detected |
None Detected |
Cod Liver Oil |
None Detected |
None Detected |
Omega Woman |
None Detected |
None Detected |
Testing based on WHO toxicity equivalents model |
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Award Winning Taste
The freshness of an oil is
revealed by its taste. Nordic Naturals has been
recognized as "Best of the Best" and granted the
Best Taste Award by the American Culinary
Institute for the past three years. Taste is one reason why
you probably did not like it when your mother rammed
that spoon of cod liver oil in your mouth. The only
reason children suffer this agony was that there was a
lollipop reward to come after. Nordic Naturals
utilizes a proprietary enzymatic process to ensure a
completely repeat-free product. Our patented
manufacturing process adds natural fruit essences into
both the capsule and oil for a light, fruity taste. Hold
the lollipop, they will ask you for another spoonful.
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Exclusive and
Exceptional Raw Material
A great
finished product starts with the
best. Nordic Naturals starts with the best
raw materials available: fish low on
the food chain, which naturally
contain low levels of impurities.
All of our products are made
exclusively from three fish species:
Arctic Cod, Anchovies, and Sardines,
as they are naturally high in the
Omega-3 fatty acids, EPA and DHA.
Additionally, we use organic evening
primrose and borage oils whenever
possible
for our fish oil blend products. In
fact, Nordic Naturals is one of the
largest buyers of organic primrose
and
borage oils in the world.
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Multi-Patented
Manufacturing Process Nordic Naturals’
multi-patented
manufacturing processes, accompanied by leading edge
processing technologies, deliver fish oil with
exceptional freshness and purity levels. Nordic Naturals
uses several steps in processing the oils, from water
and clay filters to an enzymatic molecular distillation
process. The distillation process utilizes ulta low
residence time under low vacuum, effectively removing
potential toxins and heavy metals while minimizing
exposure to heat.
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Only Natural
Triglycerides Used
Triglycerides
are considered the natural form of the essential fatty
acid molecule. Over 98% of all fats ingested are
in triglyceride form. Nordic Naturals use only the natural triglyceride
form of fish oil. This is done by using natural enzymes
to form triglycerides with no chemicals or excessive
heat. All products are manufactured in triglyceride form
in order to best preserve the oil and enhance absorption
and utilization.
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Environmental
Responsibility Over fishing is a global issue that needs immediate attention by local governments and the international community. Since our inception, Nordic Naturals’ policy has always been to choose fish that are not endangered and to harvest them from waters that are not
over fished. Our Arctic Cod is harvested in Arctic Norway between the
Lofoten islands
outside of Bodø, Norway. Nordic Naturals also ensures that the fish harvested are utilized 100% for human or animal consumption.
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Optimal Blend of
Natural Stabilizers Nordic Naturals has spent over five
years researching the impact of
various natural stabilizers on
fish oil. A recent study completed
at Nutrasource Diagnostics in 2005
showed that Nordic Naturals’ product
freshness level (measured by
peroxide value) increased only 6%
over a 36-month period, compared to
other products showing an increase
of more than 50% over an 18-month
period. Exceptional freshness means
no fishy smell or odor, and improved
compliance and results.
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